Daydream is about what we can experience in our dream.
Each scene is composed of two parts - realistic mundane view of the scene & imaginative view of the scene in our daydream.
So I tried to used different color palette for each part.
This is illustration created for interactive PSA project (work in progess).
I wanted to talk about people's addiction in using smartphones and its result in disconnection between real human interactions.
Also I tried to make this project into interactive video because I thought motion graphic can be more meaningful when the viewers experience the virtual world and earn messages through their participation/ interaction.
City buildings appear. Camera pans down and it reveals that shadow of buldings is trees (forest). And the shadow of street light is a dandelion. Scene changed to another street view where garbage flies by wind and their shadows are in bird form. From behind a bus and a car approaches and their shadows are clouds. Bird shadows fly in between the cloud shadows. Camera zooms out and it reveals that the shadow becomes reality and the reality becomes shadow.
Various character designs from my personal projects & work